World Economic Forum Forecasts $1.7 Trillion Sports Tourism Industry by 2032

A new World Economic Forum report, developed with Kearney, ranks sports tourism among the fastest-growing segments in global travel, with the market projected to exceed US $1.7 trillion by 2032, up from US $609 billion in 2023. This growth, at a CAGR of 16%, is being fuelled by surging interest in live events, active travel experiences, and digital fan engagement.

The report – Travel & Tourism at a Turning Point – defines sports tourism as travel where visitors either watch as spectators or actively participate in sporting events. It highlights how social media and digital content are accelerating fan engagement through tournament coverage, athlete storytelling, and behind-the-scenes content, while inspiring active participation in marathons, cycling, triathlons, and amateur sports worldwide.

Sports tourism’s boom reflects a broader travel resurgence. By 2034, the global travel industry is expected to support 30 billion tourist trips annually and contribute $16 trillion to global GDP – over 11% of the world economy. Asia is set to lead this expansion, with India and China accounting for more than 25% of outbound international travel by 2030, alongside rapid growth in Sri Lanka, Thailand, Indonesia, and Saudi Arabia.

The post-pandemic travel landscape is now shaped by higher expectations for experience, sustainability, personalisation, and digital services. Sports tourism, with its community-driven energy and emotional appeal, is ideally placed to thrive – from mega-events like the Olympics, FIFA World Cup, and Formula 1 to participatory challenges that connect travellers through shared passion.

According to the WEF, the fusion of travel, sport, and technology will define the next decade of tourism growth – making sports tourism a cornerstone of the global economy.